Job Overview
We are looking for a Remote Meta Ads Specialist who is highly skilled in planning, executing, and optimizing paid advertising campaigns across Facebook and Instagram. The ideal candidate will be data-driven, creative, and experienced in managing performance-focused campaigns that drive traffic, leads, and sales. This is a fully remote role, allowing you to work from anywhere while collaborating with a global digital marketing team.
As a Meta Ads Specialist, you will be responsible for end-to-end campaign management—from strategy and audience research to ad creation, optimization, and reporting—helping businesses scale profitably through paid social advertising on Meta platforms.
Key Responsibilities
- Plan, launch, and manage Facebook and Instagram ad campaigns aligned with business goals
- Conduct audience research, targeting, and retargeting strategies
- Create and test ad creatives, copies, and formats (image, video, carousel, reels)
- Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversions
- Manage daily, weekly, and monthly ad budgets effectively
- Implement A/B testing for creatives, audiences, and placements
- Track conversions using Meta Pixel, Conversion API, and analytics tools
- Analyze data and prepare detailed performance reports and insights
- Stay updated with Meta Ads policies, trends, and platform updates
- Collaborate with designers, content creators, and marketing managers
Required Skills & Qualifications
- Proven experience as a Meta Ads / Facebook Ads Specialist
- Strong knowledge of Facebook Ads Manager and Business Manager
- Experience with lead generation, eCommerce, and conversion campaigns
- Understanding of funnel strategies (TOF, MOF, BOF)
- Ability to analyze data and make performance-driven decisions
- Experience with A/B testing and scaling campaigns
- Familiarity with Google Analytics and tracking tools
- Excellent communication and time-management skills
- Ability to work independently in a remote environment
Preferred Qualifications
- Experience managing high-budget ad accounts
- Knowledge of Conversion API (CAPI) setup
- Experience with multiple industries (eCommerce, SaaS, local services, etc.)
- Basic understanding of landing page optimization and CRO
Salary & Benefits
- Competitive monthly salary (based on experience and performance)
- Fully remote work with flexible working hours
- Performance-based bonuses and incentives
- Opportunity to work with international clients and brands
- Career growth and learning opportunities in digital marketing
Why Join Us?
- Work remotely from anywhere
- Be part of a fast-growing digital marketing team
- Gain hands-on experience with scalable paid advertising strategies
- Freedom to experiment, optimize, and grow professionally
